For many people, getting their arms around social media is an important 2012 goal, and they’re lost. With FB on the cusp of a record-breaking IPO and an estimated one billion users logging in every day, it’s clear that this is a communication channel that they can no longer ignore.
I’m finding that I’m often the resident expert when it comes to social media, and I do have a fair amount of knowledge. I read and try to keep up, if that’s possible in a culture that undergoes significant changes every time Mark Zuckerberg gets a wild hair up his you-know-what. I’ve been hosting some hands-on workshops that get people acclimated and create the infrastructure to use social media in their businesses. My approach is pragmatic and customized; and I place a big priority on sustainability. Their strategies need to be simple and manageable, or they’re not going to work.
I like this new little business of mine and am finding it to be a pleasant little revenue stream. But here’s what’s really crazy. People are drawn to me because I’m old and reassuring. Most with whom I work are 40+, with an emphasis on the plus. A 25-year-old hotshot is way too threatening to these folks; I, on the other hand, am old and nonthreatening. They figure that if I can do this, so can they. I like that a lot.
Ask me about my social media workshops. Bring a laptop and we’ll customize a strategy that helps raise the visibility of your business. Prepare to become a junkie. You’ll begin to understand why people are checking their FB pages before even logging into their email because there is one very important intangible benefit of social media–it’s fun! We could all use a little more of that.