I’m the owner of Top of Mind Marketing. I live in Berkeley, CA, home of all things politically correct. This is where old Volvos come to die, where food is celebrated, where rice is brown and green is a religion. I’m a passionate traveler, and I’ve been happily wandering the world for more than 20 years. I’m an advocate of the un-tour: beyond the churches and museums. It’s the living that draws me to foreign cultures. When I win the lottery, I’m out of here.
Travel has made me a politics junkie and I stopped reading fiction when the Bush administration took over the country. My travel throughout the Middle East has intensified my interest in this part of the world. I am watching the current crisis and wonder what’s going to happen–but crisis is as indigenous to these people as the poverty and hardship with which they live.
I love marketing and try to stay on top of current technology and trends, but it’s a moving target. Many of my clients are small professional firms and I work with them to grow their businesses. I am, above all, pragmatic. I help them identify and implement strategies that they can afford and most of all, that are sustainable. That’s why I think of myself as The Pragmatic Marketer. People come to me confused and overwhelmed by what they think they should be doing. I develop a marketing plan and timeline that are actionable and realistic with accountability. I love what I do and it’s so gratifying to be part of someone else’s success.