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I’m reading a mostly excellent book on social media–it’s pragmatic and has some good case studies. But one thing has me howling. I’m at the chapter where they talk about how to involve your team. There are sections on–get this: engaging in a meaningful way, having an open dialog, ongoing training, maintaining brand standards. They go on to talk about etiquette and choosing the right employees to be on your social media team. Get a grip!

I don’t know about you, but most of my colleagues and clients are severely limited in terms of employee participation in their mostly nonexistent social media programs. The reality is that if they don’t do this, it won’t get done. Creating and maintaining a social media presence is just another line item in their already overflowing to-do list. There really isn’t any delegating going on–no training or discussion of best practices.

As someone who manages social media for my clients, I see a lot of this. Business owners are just overwhelmed with the challenges of running a business in a doing-more-with-less-climate. They don’t have time to figure out how to use social media but know they can no longer ignore it.

That’s where I come in. I design social media packages for businesses. I develop comprehensive profiles, create Facebook covers/banners, develop wallposts, create an image archive and identify articles to which to link that show that you’re staying on top of industry trends. Just as important, I am aggressive about building an online community. I want people to read what you have to say, comment on it and refer it to their colleagues. This is the power of social media.

Ask me about how I work with companies to manage and grow their social media presences.

jpeischel@top-mindmarketing.com , Top of Mind Marketing

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