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Posts Tagged ‘communication’

1. Fill out the Profile sections on social media applications. When creating your Facebook page, Linkedin account or Twitter page, fill out all of the fields in the About/Profile sections. Make these as comprehensive as possible, using your keywords to talk about your products/services.

2. Write wallposts ahead of time so you’ll have these already prepared and you won’t have to think about what to post.

3. Create an image archive–this is a visual medium and viewers have very short attention spans.

4. Be on the lookout for articles that are relevant for your audience so you can link to these from your social media sites–this positions you as an industry expert, staying on top of what’s going on in your field. Share quotes and excerpts.

5. When people comment on your posts, respond to these comments. This activity helps keep your posts at the top of your timeline–and visible.

6. Start blogging. Use WordPress or other blogging platforms to build your blog–they’re free and easy to use. Blogging is a commitment, and you should be posting a blog at least once/week. Make sure that you’re publishing your blog to your social media sites for additional exposure and that there’s a link on your website. Repurpose your blog posts to your newsletters and excerpts to social media.

7. Use a dashboard application–ping.fm, HootSuite, etc. This will allow you to publish your posts to all of your social media sites at once. It will also allow you to schedule your social media posts ahead of time–a great tool if you’re busy going to be on vacation. Dashboard tools allow you to attach links and images and publish to Twitter, Facebook, Linkedin, Pinterest and Google+.

8. Implementing new processes: When you add new contacts to your contact management system, log in to your social media applications and ask them to become Facebook friends and to Like your Facebook page, Connect with them on Linked in and ask them to Follow you on Twitter. Do the same with them, because communication works both ways.

9. Integrate. Make sure that your website and newsletter have links to your social media sites and that you are publishing your newsletter to them.

10. Read the Help menus–you will be amazed what you will learn!

Still need help and/or running out of time? Let us help you. It’s what we do at Top of Mind Marketing.

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I was at a networking event the other day and someone handed me a business card that was approximately the size of a postage stamp. I just looked at her–you’ve got to be kidding. The lettering was in some tiny little stylized font that I couldn’t read. Her name was missing, though her website appeared to be on it, though I couldn’t make it out, even with my super old-person pair of reading glasses.

Your business card is so totally not the time to be cute. It’s about communication. You have one chance to hand it to a person, make eye contact and shake someone’s hand. Your card needs to look good, but more than winning design contests, it needs to be readable.

I see this kind of skewed thinking all the time and, frankly, it totally mystifies me. People pour their hearts, souls, life savings and maxed-out credit cards into starting their own businesses, then turn around and give their businesses foreign names that no one can pronounce or choose fonts or lettering for them that are so stylized that people can’t read them.

Why does this make a difference? If no one can read or pronounce the name of your business, you’ve just lost word of mouth advertising which is the very best way to grow your business because it’s absolutely free. Make it easy for people to find you–and just as important–tell their friends about you.  

Ask me about pragmatic marketing solutions that work. It’s what we do at Top of Mind Marketing.

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If You Don’t Have a Contact List, You Don’t Have a Business. I read this a while back and keep thinking about it. We’re living in a digital age, and companies are now spending just 15% of their marketing budgets on traditional print advertising and marketing. It’s over. It’s too expensive, it’s wasteful and it’s out of date the minute it’s printed.

Digital is dynamic. It’s also free or cheap. One of my early clients was a therapist. In this economy (ITE), therapy can be a luxury that people simply can’t afford. When people’s hours are cut or they lose their jobs altogether, therapy takes a back seat to paying the mortgage. Her practice had been decimated, and for some of her remaining clients, she had drastically reduced her fee. After 20 years, her practice was on the ropes.

One of my recommendations was to start doing a newsletter to keep in touch with her clients so that when they got back on their feet, they would know that she was still out there and accepting clients. I asked her if she had contact information for her clients, and she assured me that she did. She reached in her desk drawer and pulled out a ratty, dog-eared address book with names penciled in, scratched out, etc. Not an email address to be found.

I asked her if she had an electronic contact management system, but knew the answer would be no. One more try: I asked her if she had a bunch of business cards that we could scan in to create a spreadsheet to import into a newsletter application. Not a card to be found. Final effort–I asked what networking events she went to where she could collect business cards. She didn’t go to any networking events.

She called me later to tell me that she couldn’t focus on marketing because she was still grieving her mother’s death nearly two years ago. She was not prepared to make the changes that would help her rejuvenate her business. Lesson learned: you can’t help people who won’t help themselves.

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