Posts Tagged ‘constant contact’

I’ve been using Constant Contact (CC) for five years. I used to be their biggest fan because I loved their customer support–it’s hard not to love their award-winning support team. I also give them high marks for staying on top of technology, and constantly improving their product. When I first started using them, it was right before Christmas; I was on a deadline and hopelessly stuck. I called them, and a really nice little guy wasn’t busy so he just created the newsletter for me. That’s some serious customer service.

I don’t know about you, but I hate paying for something I don’t use

While I try to do a monthly newsletter, I have to admit that sometimes it just doesn’t happen, which means that I continue to pay CC for my “monthly” newsletter. I also pay them an extra $5/month for the privilege of using more than five images–which I think is important–nobody these days wants to look at a page full of text. CC plays games with lists as well. I carefully culled my list down to fewer than 500 so I wouldn’t have to pay for the next increment, but they calculated the number based on the number of email addresses in my system, not the newly imported list.

I switched to Vertical Response and pay for what I use

So I’m now using Vertical Response (VR). There’s a learning curve, the Help menu sucks and the customer support doesn’t begin to compare to that of CC. But the good news? I can use as many images as I want, I pay for only what I use, and my newsletter bill is now in the neighborhood of $8/month rather than $30. I can’t tell you how much I’m enjoying this. Get this: One of my clients sends her quarterly newsletter to more than 1,200 clients, and we just migrated to VR, which represents a significant savings because she was being charged for eight months worth of newsletters that she never sent.

CC charges by the month. If you’re not sending a monthly newsletter, it’s time to rethink your provider strategy. I’m now a VR power user. Ask me about saving money using Vertical Response and other pragmatic marketing solutions that work. It’s what we do at Top of Mind Marketing.


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While maligned by many, I continue to love newsletters as an excellent way to stay in front of clients and prospects on a regular basis; and I write and produce these for both myself and clients. If you’re getting even a quarter of your list opening your newsletter, it’s very good ROI.

I also love Constant Contact, which I’ve used for years. They are a fabulous vendor–smart, proactive and nimble. They stay on top of new trends and are constantly updating their application. Best of all, their customer service is extraordinary. When you’re on a deadline and call their support line, there is a friendly, knowledgeable person on the other end who speaks English and can ALWAYS quickly answer your questions.

Last week I went to one of their free 3 1/2 -hour e-marketing seminars. I was hoping to learn exciting new things and have a chance to do some networking. I had an earlier meeting, so I arrived an hour or so late. That was the good news, because the seminar was a total snooze.

There were more than 50 people there, plus presenters, a panel, moderator and a guy from PC World who should have known everything. If he did, he wasn’t up for sharing it. The problem? I wanted them to tell me something I didn’t know.

Facebook now has 900M users, but it didn’t seem like any of them attended this seminar. One woman asked what e-marketing was. Another asked about keeping her contact list private. Where do they come up with these questions? I talked to one of the panelists, and he understood my frustration, but apparently there are so many people who remain mystified by social media that they are forced to appeal to this demographic–the lowest common denominator.

While I continue to keep my eyes open for the many free events that are sponsored by a wide range of organizations, I’m managing my expectations for learning anything new. That said, attending these kinds of events always represents an opportunity for networking, and that’s never a bad thing.

Sadly, for this event, the best part was the carrot cupcake with cream cheese frosting.

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