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Posts Tagged ‘HootSuite’

1. Fill out the Profile sections on social media applications. When creating your Facebook page, Linkedin account or Twitter page, fill out all of the fields in the About/Profile sections. Make these as comprehensive as possible, using your keywords to talk about your products/services.

2. Write wallposts ahead of time so you’ll have these already prepared and you won’t have to think about what to post.

3. Create an image archive–this is a visual medium and viewers have very short attention spans.

4. Be on the lookout for articles that are relevant for your audience so you can link to these from your social media sites–this positions you as an industry expert, staying on top of what’s going on in your field. Share quotes and excerpts.

5. When people comment on your posts, respond to these comments. This activity helps keep your posts at the top of your timeline–and visible.

6. Start blogging. Use WordPress or other blogging platforms to build your blog–they’re free and easy to use. Blogging is a commitment, and you should be posting a blog at least once/week. Make sure that you’re publishing your blog to your social media sites for additional exposure and that there’s a link on your website. Repurpose your blog posts to your newsletters and excerpts to social media.

7. Use a dashboard application–ping.fm, HootSuite, etc. This will allow you to publish your posts to all of your social media sites at once. It will also allow you to schedule your social media posts ahead of time–a great tool if you’re busy going to be on vacation. Dashboard tools allow you to attach links and images and publish to Twitter, Facebook, Linkedin, Pinterest and Google+.

8. Implementing new processes: When you add new contacts to your contact management system, log in to your social media applications and ask them to become Facebook friends and to Like your Facebook page, Connect with them on Linked in and ask them to Follow you on Twitter. Do the same with them, because communication works both ways.

9. Integrate. Make sure that your website and newsletter have links to your social media sites and that you are publishing your newsletter to them.

10. Read the Help menus–you will be amazed what you will learn!

Still need help and/or running out of time? Let us help you. It’s what we do at Top of Mind Marketing.

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I am managing social media for a growing list of clients, which means that I’ve also got a growing list of separate logins and passwords for Linkedin, Facebook and Twitter for each client–rarely does a client synch login information. I log in, upload a post, an image and often link to an article that positions the client as a brilliant industry thought leader. It used to be that I looked at this as a leisurely morning activity and a great way to kick off my day. Lately, it has become extremely time consuming, and I knew that I needed to find a better way to do this.

A bit of a purist, I held off on using dashboard tools because I did not like the way that a post showed that it had been published by whatever tool was being used. I have totally gotten over this because I am loving the way automation has simplified my life. I tried out a few applications, including SplashCube, which does a great job with lead generation with Twitter, but it’s $200/month, and it doesn’t support images, which makes it unrealistic for me. This is a visual medium, for crying out loud, and images are critical to attracting readers to posts.

I settled on HootSuite, and once I figured out how to make each client a team in my HootSuite fiefdom, I am thrilled with the way it has created efficiencies for me. I now have one login rather than 15. I open it in the morning, upload my posts and leave it open all day to stay on top of the activity on my clients’ sites. I like the spontaneity that HootSuite provides, allowing me to maintain a dialog, asking question and making comments throughout the day, which is critical to creating an online community.

Just one question remains: What took me so long?

Ask me about using HootSuite for your digital media program, Top of Mind Marketing

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