Posts Tagged ‘integration’

1. Fill out the Profile sections on social media applications. When creating your Facebook page, Linkedin account or Twitter page, fill out all of the fields in the About/Profile sections. Make these as comprehensive as possible, using your keywords to talk about your products/services.

2. Write wallposts ahead of time so you’ll have these already prepared and you won’t have to think about what to post.

3. Create an image archive–this is a visual medium and viewers have very short attention spans.

4. Be on the lookout for articles that are relevant for your audience so you can link to these from your social media sites–this positions you as an industry expert, staying on top of what’s going on in your field. Share quotes and excerpts.

5. When people comment on your posts, respond to these comments. This activity helps keep your posts at the top of your timeline–and visible.

6. Start blogging. Use WordPress or other blogging platforms to build your blog–they’re free and easy to use. Blogging is a commitment, and you should be posting a blog at least once/week. Make sure that you’re publishing your blog to your social media sites for additional exposure and that there’s a link on your website. Repurpose your blog posts to your newsletters and excerpts to social media.

7. Use a dashboard application–ping.fm, HootSuite, etc. This will allow you to publish your posts to all of your social media sites at once. It will also allow you to schedule your social media posts ahead of time–a great tool if you’re busy going to be on vacation. Dashboard tools allow you to attach links and images and publish to Twitter, Facebook, Linkedin, Pinterest and Google+.

8. Implementing new processes: When you add new contacts to your contact management system, log in to your social media applications and ask them to become Facebook friends and to Like your Facebook page, Connect with them on Linked in and ask them to Follow you on Twitter. Do the same with them, because communication works both ways.

9. Integrate. Make sure that your website and newsletter have links to your social media sites and that you are publishing your newsletter to them.

10. Read the Help menus–you will be amazed what you will learn!

Still need help and/or running out of time? Let us help you. It’s what we do at Top of Mind Marketing.


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Unless you’ve just emerged from Sleepy Hollow, you’ve heard about Google’s
new social media app, google+.

They’re rolling it out slowly and in phases. They’re cautious, because
their previous entry into the world of social media, Buzz, was a dog. But
google+ is positioning itself to give Facebook a run for its money. (As per
previous newsletter, Facebook stole Google’s chef, and they had the best food
in the Valley, so this is their way of getting even)

Integration is the seduction

The biggest seduction is that Google+ is designed to integrate with all
the other google apps that we use on a daily basis. Millions and millions of
people use Google’s free services (Gmail, Docs, Search, etc.), and with Google+
bound so tightly to them it may be counterproductive to exit to use some other social
site (Facebook) to do your social networking. This is very powerful, and it
reminds me of another software provider that knew all about the power of
integration–Microsoft. We used their operating system and office software, and
I remember when we finally gave up and migrated from Netscape to IE because it just
became a lot more productive.

I’m tired of Facebook’s arrogance

While I think Facebook is fun and has grown to become an important communication
tool, I hate their arrogance–their help menu sucks. Facebook’s attitude seems
to be that if you have questions, you’re stupid and not their demographic–forget
that they change the interface about every 3.5 days. If Google+ becomes easier
to use than Facebook, I will have no moral issues about migrating into the
integrated Google environment. Whatever happens, it will be fun watching these
companies duke it out.

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