Posts Tagged ‘Linkedin’

1. Fill out the Profile sections on social media applications. When creating your Facebook page, Linkedin account or Twitter page, fill out all of the fields in the About/Profile sections. Make these as comprehensive as possible, using your keywords to talk about your products/services.

2. Write wallposts ahead of time so you’ll have these already prepared and you won’t have to think about what to post.

3. Create an image archive–this is a visual medium and viewers have very short attention spans.

4. Be on the lookout for articles that are relevant for your audience so you can link to these from your social media sites–this positions you as an industry expert, staying on top of what’s going on in your field. Share quotes and excerpts.

5. When people comment on your posts, respond to these comments. This activity helps keep your posts at the top of your timeline–and visible.

6. Start blogging. Use WordPress or other blogging platforms to build your blog–they’re free and easy to use. Blogging is a commitment, and you should be posting a blog at least once/week. Make sure that you’re publishing your blog to your social media sites for additional exposure and that there’s a link on your website. Repurpose your blog posts to your newsletters and excerpts to social media.

7. Use a dashboard application–ping.fm, HootSuite, etc. This will allow you to publish your posts to all of your social media sites at once. It will also allow you to schedule your social media posts ahead of time–a great tool if you’re busy going to be on vacation. Dashboard tools allow you to attach links and images and publish to Twitter, Facebook, Linkedin, Pinterest and Google+.

8. Implementing new processes: When you add new contacts to your contact management system, log in to your social media applications and ask them to become Facebook friends and to Like your Facebook page, Connect with them on Linked in and ask them to Follow you on Twitter. Do the same with them, because communication works both ways.

9. Integrate. Make sure that your website and newsletter have links to your social media sites and that you are publishing your newsletter to them.

10. Read the Help menus–you will be amazed what you will learn!

Still need help and/or running out of time? Let us help you. It’s what we do at Top of Mind Marketing.


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I do a lot of social media work for my clients. They know they should be using these channels, but don’t have the time or interest to figure this out. And can you blame them? What is it with Facebook? They’re always fooling around with the interface, the Help menu is absolutely worthless and usability issues bring you to your knees. No wonder people are overwhelmed by these social media apps.

I was reading some things about how you sabotage yourself on Linkedin. Some of these are really fundamental, but I was looking at some profiles, and sure enough, a lot of people were missing the boat.

In general, never–ever–miss an opportunity to provide information about yourself and your company. If there’s a field, fill it in. Remember that it’s not just about your LI presence, but contributes to your SEO strategy.

  • Update your message frequently. I try to swap mine out daily, though I don’t always make it. Prepare a week’s worth of messages at a time. That way, you can just upload it every morning without having to think.
  • Include links. Keep people happy by giving them something to click on. Keep an eye out for articles or other information that is relevant to your audience.
  • Ask people to give you recommendations. Offer to do the same for them so that there’s a better chance of their doing it. If you really like them, ask them to post the same testimonial on Yelp–a lot of people place high value on Yelp recommendations.

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