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I’m reading a mostly excellent book on social media–it’s pragmatic and has some good case studies. But one thing has me howling. I’m at the chapter where they talk about how to involve your team. There are sections on–get this: engaging in a meaningful way, having an open dialog, ongoing training, maintaining brand standards. They go on to talk about etiquette and choosing the right employees to be on your social media team. Get a grip!

I don’t know about you, but most of my colleagues and clients are severely limited in terms of employee participation in their mostly nonexistent social media programs. The reality is that if they don’t do this, it won’t get done. Creating and maintaining a social media presence is just another line item in their already overflowing to-do list. There really isn’t any delegating going on–no training or discussion of best practices.

As someone who manages social media for my clients, I see a lot of this. Business owners are just overwhelmed with the challenges of running a business in a doing-more-with-less-climate. They don’t have time to figure out how to use social media but know they can no longer ignore it.

That’s where I come in. I design social media packages for businesses. I develop comprehensive profiles, create Facebook covers/banners, develop wallposts, create an image archive and identify articles to which to link that show that you’re staying on top of industry trends. Just as important, I am aggressive about building an online community. I want people to read what you have to say, comment on it and refer it to their colleagues. This is the power of social media.

Ask me about how I work with companies to manage and grow their social media presences.

jpeischel@top-mindmarketing.com , Top of Mind Marketing

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I do a lot of social media work for my clients. They know they should be using these channels, but don’t have the time or interest to figure this out. And can you blame them? What is it with Facebook? They’re always fooling around with the interface, the Help menu is absolutely worthless and usability issues bring you to your knees. No wonder people are overwhelmed by these social media apps.

I was reading some things about how you sabotage yourself on Linkedin. Some of these are really fundamental, but I was looking at some profiles, and sure enough, a lot of people were missing the boat.

In general, never–ever–miss an opportunity to provide information about yourself and your company. If there’s a field, fill it in. Remember that it’s not just about your LI presence, but contributes to your SEO strategy.

  • Update your message frequently. I try to swap mine out daily, though I don’t always make it. Prepare a week’s worth of messages at a time. That way, you can just upload it every morning without having to think.
  • Include links. Keep people happy by giving them something to click on. Keep an eye out for articles or other information that is relevant to your audience.
  • Ask people to give you recommendations. Offer to do the same for them so that there’s a better chance of their doing it. If you really like them, ask them to post the same testimonial on Yelp–a lot of people place high value on Yelp recommendations.

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