Posts Tagged ‘sex’

Every year I have a little flirtation with New Year’s resolutions. Some years I hedge my bets by calling them commitments–for some reason, this takes the power out of them, but they’re still resolutions that I generally blow off in a couple of weeks.

Topping off my list is the perennial promise to lose ten pounds. Do I keep this? Are you kidding? That’s why I don’t make New Year’s resolutions!

This year, I’m trying to make resolutions that I know I can keep. These are things that I’ve been thinking about, things that I know I am motivated to achieve:

1. Include Calls to Action on my communications. If you want something, don’t be afraid to ask for it!

2. Launch my new website. I’m making this in WordPress so that I can upload new marketing tips, archive my newsletters and link to my blogs. Sorry. Just like groceries, your website has a shelf life.

3. Follow up with potential clients on a regular basis. There really is something called a sales cycle and a quarterly call keeps you in mind. Ask potential clients when would be a good time to call back.

4. Write more, publish more and get the most out of everything I produce. I repurpose my blog posts to my newsletters and extract excerpts to social media. But there’s more: I want to start publishing these articles to ezines such as articlesbase, articlepool, tumblr, posturous, articlesnare.

Finding as many outlets as possible for your writing contributes to your SEO–get your name and your keywords out there. Ask your colleagues and clients about guest-blogging gigs–they’d probably be relieved to have someone fill a column from time to time!

5. Sex up my subject lines. Time to get creative here–and this goes for myself as well as for my clients. It really doesn’t matter how earnest or well-intentioned your message. If you don’t catch someone’s immediate attention, he/she is not going to read further.

So here I am with five resolutions. Can I keep these? This year I can because I’ve already begun embracing these business goals for 2013. If there’s anything scarier than resolutions for me, it’s goals. What a year this promises to be . . .

Ask me about capturing your clients’ attention with smart, strategic writing. It’s what we do at Top of Mind Marketing.


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It’s a feeding frenzy. We blog, crank out newsletters, try to keep our websites current and our social media sites updated with snappy new content because that’s whey “they” tell us we should be doing. But remember the old thing about if a tree falls in the woods? If no one reads it, why bother–especially since all you really want to do is go to bed before midnight and get some sleep so you can start all over again the next day.

Increase your chance of being read–sex it up!

Having something to say is important, but frankly, that’s not enough. You’ve got to sex this up. Use a catchy subject line to grab people’s attention. Include images–these are visual media. Think of something funny, be a little outrageous. Tell a story or use a case study–infinitely more powerful than just telling people what you can do. Give an example of how you helped one of your clients increase sales and grow his/her business.

Finally, don’t be afraid to share an opinion. One of my pals told me something a long time ago which I have always remembered. Don’t be afraid to share an opinion. Those who like you will like you even more. Those who don’t probably won’t like you any less, and that’s not going to change.

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