Posts Tagged ‘Twitter’

1. Fill out the Profile sections on social media applications. When creating your Facebook page, Linkedin account or Twitter page, fill out all of the fields in the About/Profile sections. Make these as comprehensive as possible, using your keywords to talk about your products/services.

2. Write wallposts ahead of time so you’ll have these already prepared and you won’t have to think about what to post.

3. Create an image archive–this is a visual medium and viewers have very short attention spans.

4. Be on the lookout for articles that are relevant for your audience so you can link to these from your social media sites–this positions you as an industry expert, staying on top of what’s going on in your field. Share quotes and excerpts.

5. When people comment on your posts, respond to these comments. This activity helps keep your posts at the top of your timeline–and visible.

6. Start blogging. Use WordPress or other blogging platforms to build your blog–they’re free and easy to use. Blogging is a commitment, and you should be posting a blog at least once/week. Make sure that you’re publishing your blog to your social media sites for additional exposure and that there’s a link on your website. Repurpose your blog posts to your newsletters and excerpts to social media.

7. Use a dashboard application–ping.fm, HootSuite, etc. This will allow you to publish your posts to all of your social media sites at once. It will also allow you to schedule your social media posts ahead of time–a great tool if you’re busy going to be on vacation. Dashboard tools allow you to attach links and images and publish to Twitter, Facebook, Linkedin, Pinterest and Google+.

8. Implementing new processes: When you add new contacts to your contact management system, log in to your social media applications and ask them to become Facebook friends and to Like your Facebook page, Connect with them on Linked in and ask them to Follow you on Twitter. Do the same with them, because communication works both ways.

9. Integrate. Make sure that your website and newsletter have links to your social media sites and that you are publishing your newsletter to them.

10. Read the Help menus–you will be amazed what you will learn!

Still need help and/or running out of time? Let us help you. It’s what we do at Top of Mind Marketing.


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I’m now managing social media accounts for a growing number of clients. That means logging in to each client’s accounts and coming up with something clever to say.

I also research what’s going on in their industries and link to articles to show how brilliant they are. I identify and upload images because people have short attention spans and this is a visual medium.

Even more important, there’s the herculean task of growing their online communities so everyone will understand just how brilliant my clients are and seek them out to do business with them.

This is what I do for my social media clients, and it’s taking an increasingly bigger chunk of my time; and I’m trying to find an application to automate this effort.

The problem? There are lots of apps out there, and each has strengths, limitations and a range of price points.

I’m spending a lot of time trying to figure these out. Some have serious deficiencies–Splashcube, an app that does a great job with Twitter lead generation, doesn’t support images–this won’t work for me. I’m also spending an inordinate amount of time trying to figure out how to set up accounts for all of my clients within these apps. Endless trouble tickets and emails with little resolution are making me want to go back to doing it the old-fashioned way, but I know that I’ve got to find a way to work smarter.

My beef? Why can’t those brilliant minds down in Silicon Valley figure out what we need and just make it happen? How hard can this be?

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I manage social media for my clients, which includes Twitter. Twitter can be a tough sell–many people think it’s silly and frivolous, and it’s a challenge to create a meaningful message in 140 characters. There is great debate about whether the 140-character limit makes us better or worse writers, but I do know that it’s a lot harder to write a little than a lot. Still, that 140-character restriction can be frustrating.

Another downside of Twitter is the inability to include links, which we know can often be long. One of the things I recommend to all of my clients is to link to articles, websites and/or images that you think would be of interest to your clients. I try to do this at least a couple of times/week because it shows you’re staying on top of industry trends–that you’re getting it. It also provides something to click on, and people love interaction.

Now, in case you missed it, Twitter has provided a great new feature: it automatically shortens links to 19 characters. This means that you can paste a link of any length into the Tweet box and the application will automatically shorten it to just 19 characters. You will get a little message saying that “This link will appear shortened”. This enhancement gives you infinitely more opportunities to share information with your community. You are still confined to 140 characters, but the shortened link feature makes Twitter a lot more powerful.

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I manage social media for my clients, and it’s no wonder people are intimidated by social media. Listen to this one:

I logged into Twitter for one client, and dropped all 1000+ contacts into the Invite Friends field, then got a screen that said that Twitter was over capacity, to come back later.

This has happened before, so I waited an hour or so, then tried again and received the same message. I figured that the application could not process that many contacts, so I broke the list in two, inviting 500 people in two batches and received the same message.

Now that I had pretty much confirmed that Twitter was pooped and couldn’t manage large lists, I broke the contact list down further and invited contacts in batches of 100. The message that I received after each 100-contact invitation was a confirmation that I had sent an invite to 100 contacts. I sent my client a little report telling her that her list of 1000+ contacts had been invited and confirmed by Twitter.

I wish that were it. Unfortunately, I got a message the next day from my client, and her clients had been sending her hate mails complaining that they’d received 4-5 invitations to share her Tweets on Twitter. I was horrified. So many people are being dragged kicking and screaming into this online space and when something like this happens, it is a huge setback, especially for my client, who is very gingerly trying to embrace the social media phenomenon.

I talked to one of my pals about this, and he used the B-word, calling it a bug, but it is this kind of thing that makes people crazy. It’s not the strategic issues–things like accountability, measurement or analytics that people can’t get their arms around; rather, it’s the day-to-day usability issues. I learned this little lesson the hard way, and at the expense of my client. But what’s frustrating is that the only way you can learn this kind of thing is from trial and error–which always seems to come at a cost.

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I’m always on the lookout for new trends and applications. I do this for myself as well as for my clients, and like to reference these in social media, blogs and newsletters to show that we’re at least trying to stay on top of new technology and industry trends. You don’t really have to look very far–there are so many little startups out there who are dying to be the next Facebook. In case you’re not looking, there are web-based apps for just about everything these days, many of them free.

“Paying with a Tweet” (PWAT) is something that got my attention and I think we’re going to be seeing more of this, and of course, it is not limited to Twitter, but has application to other forms of social media as well.

PWAT is just that: paying for a product or service with a social media mention. They’re calling it a social payment system and it’s pretty simple; rather than having money exchange hands, you log onto Twitter and promote the product. If you’ve got a huge group of followers, this can be a powerful marketing strategy. PWAT leverages word of mouth, which we all know is the very best form of advertising–not only is there a strong credibility component, but it’s absolutely free.

Whenever someone pays with a tweet, he/she tells his/her friend about the product or service. Still not sure how this can work? Let’s look at a French rock band called The Teenagers. They downloaded a PWAT button onto their website, http://www.paywithatweet.com/theteenagers/. When you go to their site and click on the PWAT button, you will get a Tweet screen. Enter your tweet and hit “share”, and it will show up as a Tweet on your Twitter page, and you will then be directed to download the song. A confession: I passed on the song. It’s the process that I love!

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