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Posts Tagged ‘wallpost’

I’m reading a mostly excellent book on social media–it’s pragmatic and has some good case studies. But one thing has me howling. I’m at the chapter where they talk about how to involve your team. There are sections on–get this: engaging in a meaningful way, having an open dialog, ongoing training, maintaining brand standards. They go on to talk about etiquette and choosing the right employees to be on your social media team. Get a grip!

I don’t know about you, but most of my colleagues and clients are severely limited in terms of employee participation in their mostly nonexistent social media programs. The reality is that if they don’t do this, it won’t get done. Creating and maintaining a social media presence is just another line item in their already overflowing to-do list. There really isn’t any delegating going on–no training or discussion of best practices.

As someone who manages social media for my clients, I see a lot of this. Business owners are just overwhelmed with the challenges of running a business in a doing-more-with-less-climate. They don’t have time to figure out how to use social media but know they can no longer ignore it.

That’s where I come in. I design social media packages for businesses. I develop comprehensive profiles, create Facebook covers/banners, develop wallposts, create an image archive and identify articles to which to link that show that you’re staying on top of industry trends. Just as important, I am aggressive about building an online community. I want people to read what you have to say, comment on it and refer it to their colleagues. This is the power of social media.

Ask me about how I work with companies to manage and grow their social media presences.

jpeischel@top-mindmarketing.com , Top of Mind Marketing

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I was reading a report recently that listed 64 things to do to keep your Facebook presence lively and fresh. Sigh. Sometimes, it’s hard to be clever, funny and dispense little pearls of wisdom in a few sentences–no wonder people can’t keep up. This, along with FB’s constant changes to its interface, the fact that the FB help menu sucks, trying to figure out the recent rollout of Timeline, a news-driven interface where users can edit the content they want to receive, and it becomes a bit overwhelming.

I was reading a report that had 64 tips for upgrading the quality of your posts. Some of these are good; others ridiculous. Some, happily, are things I’m already doing, so I see these as best practices. These are some things that I think are worth doing, ways to make it easier to manage your social media and make it more meaningful.

  1. Create a week’s worth of wallposts/messaging at a time. In this way, you will be able to upload a message every day or so without thinking about it. You know how that goes–the phone rings and you’re off and running and forgot about social media until you are ready to go home. Doing this ahead of time makes it easier to incorporate it into your daily routine.
  2. Ask questions. I’m experimenting with this now. So far, the response is a big fat zero, but I’m not giving up, and I like this concept a lot–you’re soliciting a response and people love to think of themselves as authorities.
  3. Upload images. This is especially important if you’re a business with a portfolio. Designers, architects, those in food-related industries or galleries. Anyone with good pictures will find a happy home on Facebook.
  4. Link to articles or other sites. This is especially important if yours is an industry where there are lots of good articles–a spa could link to endless articles about taking care of baby-boomer skin; architects can link to new design trends or award-winning designs. Besides making you look like you know what’s going on, people like to have something to click on.
  5. Publish your blog and newsletter to social media sites. I do this and always get a few good responses. Just paste the link to your blog and newsletter into the message field and it will create a little thumbnail and upload.

Give these a try–they’re easy to incorporate. I will share more in my next post.

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